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Mastering Title Tags: The Little-Known Reason Your Ranking Pages Don’t Get Clicks - World News
Mastering Title Tags: The Little-Known Reason Your Ranking Pages Don’t Get Clicks 2 hours ago
It’s a blogger’s worst nightmare. You write a top-notch piece of content, publish it, promote it, and wait for traffic to pour in. But over the coming days, you find that your masterpiece has gotten far fewer clicks than it deserves. All of that works
9 Evergreen Link Building Tactics that Will Never Go Out of Style -World News
9 Evergreen Link Building Tactics that Will Never Go Out of Style 1 day ago
Link building is the process of collecting or “earning” links for your website from other external web pages. Building high-quality links is more important now than it’s ever been. According to Moz research, link building accounted for 14.83% of all
A Friday Chat About Laundry and Apartment Culture -World News
A Friday Chat About Laundry and Apartment Culture 2 days ago
Photo credit: gothopotam, CC BY 2.0. NICOLE: Happy Friday! COURTNEY: Yes! Happy Friday! This is your first full week in the new place, right? NICOLE: Second, actually. How time flies! COURTNEY: Ahh, well congrats! Is it starting to feel less like The
SearchCap: Net neutrality, AdWords grants & EU licensing fees -World News
SearchCap: Net neutrality, AdWords grants & EU licensing fees 2 days ago
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land.
A Holiday Party Open Thread -World News
A Holiday Party Open Thread 2 days ago
It’s Holiday Party Week, so I’m curious how all of your holiday parties are going. Are you doing the thing where you visit three friends’ houses in one night? Did one of your friends suggest having a party at a local bar instead be
The Cost of Holiday PTSD -World News
The Cost of Holiday PTSD 2 days ago
Photo credit: Chad Cooper, CC BY 2.0. The Hampton Inn is across from an enormous complex of malls in one direction and a highway in the other. The surrounding landscape could be almost anywhere in the Midwest: dead grass, McDonald’s, and F-150s
What If You Could Get Your Paycheck Early? -World News
What If You Could Get Your Paycheck Early? 2 days ago
Photo credit: Mike Mozart, CC BY 2.0. Today in “is this good news or bad news?” we go to the New York Times:  Instead of waiting two weeks between paychecks, Walmart workers can now use an app to access a portion of wages for hours they
European press agencies push for licensing fees for their content from Google, Facebook -World News
European press agencies push for licensing fees for their content from Google, Facebook 2 days ago
It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search
How to generate links that drive traffic, not just ranking -World News
How to generate links that drive traffic, not just ranking 2 days ago
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. The post How to generate links that drive traffic, not just ranking appeared first on
Optimizing for Hanukkah: Sometimes it’s still strings, not things -World News
Optimizing for Hanukkah: Sometimes it’s still strings, not things 2 days ago
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land.
In Which I Run Several Possible Financial Scenarios, Including One Where I Qualify for a Health Insurance Subsidy -World News
In Which I Run Several Possible Financial Scenarios, Including One Where I Qualify for a Health Insurance Subsidy 2 days ago
Photo by Roman Mager on Unsplash. Yesterday, my Do 1 Thing was to see if there was any possible way I could qualify for a health insurance subsidy. (Remember: I can get a subsidy if my gross income minus business expenses is at or below $48,240, o
Google Ad Grants policy changes include 5% CTR minimum, up from 1% -World News
Google Ad Grants policy changes include 5% CTR minimum, up from 1% 2 days ago
Several new policy updates for the AdWords program for non-profits take effect January 1, 2018. The post Google Ad Grants policy changes include 5% CTR minimum, up from 1% appeared first on Search Engine Land.
How to Build High-Quality Backlinks when Nobody Knows Your Name -World News
How to Build High-Quality Backlinks when Nobody Knows Your Name 2 days ago
So, you found out about the power of backlinks. Maybe a marketing friend told you how backlinks can benefit your SEO and drive traffic to your website. Or maybe you read an online article that briefly mentioned the word “backlink.” Whatever the case,
How I Save Money on Kids’ Christmas Gifts Without Feeling Like the Grinch -World News
How I Save Money on Kids’ Christmas Gifts Without Feeling Like the Grinch 2 days ago
I have three younger siblings, twelve cousins, and several assorted small children in my life whom I love, and we usually celebrate a big Christmas together. This is both a blessing and a curse, because as much as I really want to give them all amaz
Donald Trump holds off hitting the Gulf carriers with sanctions -World News
Donald Trump holds off hitting the Gulf carriers with sanctions 2 days ago
WHEN Donald Trump became America’s president nearly a year ago, lobbyists campaigning for protection for the country’s airlines against competition from the Middle East were overjoyed. But they were less happy on December 13th when it was revealed tha
Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more -World News
Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more 2 days ago
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Sou
Friday Estimate -World News
Friday Estimate 2 days ago
Photo credit: Kate Ter Harr, CC BY 2.0. It’s Friday, which means it’s time to estimate our weekend spending. This weekend, I plan on buying $30 worth of groceries (the actual cost might be higher/lower depending on the weight of the ban
Magnetic future, dynamic Dysprosium -World News
Magnetic future, dynamic Dysprosium 3 days ago
The world is currently experiencing something of a technological revolution. Although it may not be explicitly perceptible, slowly the technologies that we relied upon in the 20th century are being replaced by 21st century counterparts. The post Magnetic
FCC repeals net neutrality by party line vote -World News
FCC repeals net neutrality by party line vote 3 days ago
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules. The post FCC repeals net neutrality by party line vote appeared first on Search Engine Land.
World Bank to cease financial support for oil and gas -World News
World Bank to cease financial support for oil and gas 3 days ago
In a landmark decision, the World Bank will cease to finance upstream oil and gas projects beyond the next two years. The post World Bank to cease financial support for oil and gas appeared first on Finfeed.com.
Failure to e-launch? Amazon’s first week a bit of a fizzer -World News
Failure to e-launch? Amazon’s first week a bit of a fizzer 3 days ago
Following much in the way of fanfare, publicity and speculation, Amazon’s launch of its Australian online store has been, by many accounts, an underwhelming experience. The post Failure to e-launch? Amazon’s first week a bit of a fizzer appeared first
SearchCap: Bing & Reddit, Google travel pricing & meta descriptions -World News
SearchCap: Bing & Reddit, Google travel pricing & meta descriptions 3 days ago
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing & Reddit, Google travel pricing & meta descriptions appeared first on Search Engine Land.
Set Aside Some Time to Read “Generation Screwed” -World News
Set Aside Some Time to Read “Generation Screwed” 3 days ago
Photo credit: John Loo, CC BY 2.0. If you have time this afternoon (or maybe this evening), you’ll want to check out this longread from the Huffington Post’s Highline: “Generation Screwed: Why millennials are facing the scariest fi
Google: Fundamentals of writing meta descriptions don’t change with longer search snippets -World News
Google: Fundamentals of writing meta descriptions don’t change with longer search snippets 3 days ago
Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets. The post Google: Fundamentals of writing meta descriptions don’t change with longer search snipp
How to calculate your marketing budget -World News
How to calculate your marketing budget 3 days ago
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable fr