The power to change: Bayer picks summer interns
A total of eight students were approved by the President of Bayer Group Greater China and senior management last week to become 2017 Bayer Super Interns after a two-month process of selection and competition.
Bayer always wants to reiterate its employer brand “Passion to Innovate, Power to Change,” and has leveraged the latest digital technologies to not only help recruit summer interns but also to spread the word about the company’s culture and working environment.
“Bayer Super Intern is a wonderful program for Bayer to select our summer interns in a creative, fun and digital way and to communicate Bayer’s mission — “Science for a Better Life” — which means that we focus on scientific innovation to find solutions that bring a better life to people and society”, said Celina Chew, President of Bayer Group China.
“Even if these participants don’t go on to work for Bayer, we hope this could be a chance for them to get to know our corporate culture and values.”
After last two years’ successful Super Intern program, Bayer has again invited Chinese university students to speak up for change and witness the power of it by formulating change plans. This year’s program has attracted participation with 1,065 students from 352 universities.
The viewership of the mobile page for the first round hit 290,002. In the second round, a total of 64 students uploaded their videos on Meipai, which had combined hits of over 465,388 times within two weeks.
The whole recruitment process also helped Bayer’s core values be conveyed to all participants.
Since college students born after the 90s are more active on social media, and are more willing to try new things, the “Super Intern” program has used new digital approaches from the very beginning to create fresh topics and continuously attract attention on social platforms such as WeChat and Meipai.
Bayer wants to encourage employees as well as interns to take the first step in bringing the change no matter what action plan they have in mind. Therefore in this year’s selection process, Bayer invited students to present their plans of making positive changes in their daily life, or to identify a social problem and contribute their ideas to change it for the better.
“As you can see from our employer brand, ‘Passion to Innovate, Power to Change’, we are looking for talented people who are passionate about innovation and want to make a positive change in the world,” said Chew.
Leveraging digital capabilities is also another important step for Bayer to fully embrace innovation in various parts of its business.
During this year’s final competition, a total of 20 finalists were divided into four groups and were asked to complete a mini sound band within 30 minutes which could test their ability to innovate and work in teams.
There was also an outdoor orienteering section which divided the students into two groups to complete various tasks so that the management team could have observe each student’s flexibility, communication skills, team building and strategic thinking.
“All the finalists showed great spirit and courage to challenge the status quo and challenge themselves. I believe that the 2017 Bayer Super Interns will bring new perspectives and vitality to Bayer and we look forward to welcoming them to work with us this summer,” Chew added.
During their one-month internship, they will work closely with the management team and get to know how the business works by emerging themselves in Bayer’s working environment and participating in different business functions.
They will also have chances to participate employee “lunch and learn” event to share their expertise.