Brief: iFlix will produce its own original content for Southeast Asia
Netflix rival iFlix announced today it’s going to produce its own original content in the vein of its US-headquartered competitor. Its first original TV show is called Magic Hour and it’s a spin-off from an Indonesian film with the same name.
iFlix is also planning a comedy series and has inked a deal with Malaysian studio Skop Productions to stream its movies less than a month after they’ve left cinemas. The studio will also produce a mini-series for iFlix.
Netflix has been steadily turning toward original content as the cost of licensing third-party content rises. So does the competition, with Amazon putting the squeeze with its own Prime streaming service.
Singapore-headquartered Hooq earlier announced its own first original content from the Philippines, TV show On the Job. It also launched an on-demand rental service for new movies, aiming to stream a few weeks from their cinematic release.
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