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Announcing the New (& Much Improved) Free Keyword Tool

Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our ...

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there wa...

WordStream Named a Top 20 Place to Work in Boston!

With fun golf outings, a winning softball team, an Xbox in the office, and an endless supply of cold...

Our Best Tweets Ever (And How to Replicate Them)

At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accou...

10 Highly Effective B2B Link Building Tactics

Regardless of what people say, building up your link profile is a necessary part of your B2B marketi...

5 Insurance Marketing Tactics that Drive Quality Leads

“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella p...

The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, t...

7 Things Nobody Tells You About Working Remotely

If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the o...

How a Full-Service Marketing Group Stays Ahead of the Game with WordStream Advisor for Agencies

When you’re in the business of fixing pipes, installing HVAC systems, or baking cupcakes, keeping ...

7 Data-Backed Tips for AdWords Ads that Work Right Now

PPC advertisers said farewell to standard text ads last year and we began preparing for the new age ...

Knock-Off Thousands from Your Bottom Line with Close Variants

I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon...

4 Must-Try Google Mobile Ad Strategies (with Data!)

According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile dev...

7 Time Management Shortcuts for Marketers Who Can’t Write

Marketing today is writing – whether you like it or not. Ten new ad headlines are due. 4,000 words...

'Purchases on Google' Enters Open Beta

Google made big news and announced tons of new changes and AdWords features last month at their annu...

We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We...

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Facebook ads have long been the gold standard in social advertising, in part because Facebook allows...

Case Study: How AdWords Life Events Targeting Lifts Brand Interest 175%

For many years now, Google has been stressing the importance of winning so-called micro-moments. The...

Video SEO: 9 Ways to Optimize Your Video for Search

So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? Y...

LOTS of New AdWords Features, & More Top Posts from May

We survived a crazy-rainy May! Full of Star Wars memes, margaritas, Instagram’s for social-media s...

How to Use Emotional Images for High-Converting Landing Pages Every Time

You’re sitting at your desk planning a landing page. Your wireframe probably looks something like ...